The Culture of the Cannabis Drop
How limited releases borrowed from streetwear and reshaped the way we buy flower.

The drop is as much a cultural ritual as a sales mechanic.
Streetwear taught cannabis how to make waiting feel like belonging.
How limited releases borrowed from streetwear and reshaped the way we buy flower.

The drop is as much a cultural ritual as a sales mechanic.
Streetwear taught cannabis how to make waiting feel like belonging.